Hi
You said " I adore the job I do, but don't know if my business focus is all wrong."?
In my opinion, yes!
You are in business to make a profit, end of!
That is the purpose of business otherwise it would be called a charity (and even they are run to make profits nowadays).
Of course, we need to provide a service at the levels and prices we pitch our market to, but the art of good business is to constantly review each aspect of the business and make it more profitable. If you make money on tans but lose money on brows, you have to decide whether to stop doing brows or to accept you make a loss, but all your brow clients have tans too.
Can I buy in bulk and save money on products?
Can I substitute a product for a cheaper one?
Can I find a new supplier and save money or get "free" promotional posters?
Can I improve my equipment so it takes less time to set up, each client will take 27 minutes instead of 32, = more clients per day = more profit!
Do you know your cost per mile including tax insurance fuel tyres servicing parking etc?
Can you afford to drive 10 miles round trip for a £15 tan minus products?
Would a fuel card be cheaper for fuel?
Should I change my bank for another years free banking?
Do I get a discount for immediate payment with my supplier or do I get a better deal if I open a trade account?
Have I got the balance right between friendly client chat and staying too long for a chinwag?
I suppose we all did a business plan before we set up, so why do I hear so often people saying "I'm not taking a wage", how are you supposed to live?
If your business depends on not paying the staff (you), and just covering the costs, everyone would be in business.
Have a look at this to see what the charities are paying their bosses :-
Salary survey: charity chief executives' pay sorted alphabetically | Society | SocietyGuardian.co.uk
It's so easy to be hyper busy, rushing around doing clients, popping into the local (but more expensive) supplier to top up the products, buy the latest gizmo, go on the next training course etc while the fundamentals of your business, and it is YOUR business, are being left to chance.
If you're not careful you can go from doing 10 clients per week making no profits, hoping things will "pick up", to doing 50 clients per week and still making no profit.
Take a step back! Set aside 1/2 an hour, say on a Wednesday night (cos I know you won't do it on a Friday lol) to look at your business and the margins/profits. Yes, I'd like a new xyz, but will it bring in more clients? Will it pay for itself 3 times over? Unless you are a secret millionaire and doing this for fun, you should be making a profit from the services you provide, at whatever level.
I hope all the geeks read this in the spirit it was intended, I don't mean to offend or upset, and I really hope you all manage to find your niche in this exciting business and I wish you success.
Michael x