The Ed.
Well-Known Member
Marian Newman, probably the most celebrated nail professional in the industry, took to Facebook last week to get us all excited! "Today I've been to a presentation/education of a new product to hit the pro industry early next year. Be VERY excited!!! Breakthrough!!!!"
We all took to the Geek site to wonder what this 'breakthrough' product could be and now we know. Marian Newman was at Louella Bell HQ trying out the latest product - a new strengthening treatment, IBX - from Famous Names.
Linda Nordstrom and husband Jim Nordstrom co-founders of Famous Names the company behind the award-winning cuticle oil DadiOil have created IBX and IBX Repair - a never seen before strengthening treatment duo guaranteed to repair damaged weak nails in only a few applications.
Statistics show that 70-80% of nail customers are now having gel polish, IBX acts as a protective shield for the natural nail underneath gel polish to strengthen and repair nails starting from the inside out. Both IBX and IBX Repair are key to protection from soak-off damage. Pretty cool huh?
Linda Nordstrom gave a presentation showcasing the new treatment and Marian Newman was there to put it through its paces as she is set to be the very first customer using IBX in her exciting salon collaboration launching in January in central London.
So, according to the experts, IBX, set to launch in the UK at the Professional Beauty exhibition at Excel in February 2014, is the answer to nail damage white spots, ridging, cracks and peels. The IBX system acts as a built-in insurance policy for the natural nail.
Sounds too good to be true, but true it is. Excited much?
Until then...geek on!
The Ed.
We all took to the Geek site to wonder what this 'breakthrough' product could be and now we know. Marian Newman was at Louella Bell HQ trying out the latest product - a new strengthening treatment, IBX - from Famous Names.
Linda Nordstrom and husband Jim Nordstrom co-founders of Famous Names the company behind the award-winning cuticle oil DadiOil have created IBX and IBX Repair - a never seen before strengthening treatment duo guaranteed to repair damaged weak nails in only a few applications.
Statistics show that 70-80% of nail customers are now having gel polish, IBX acts as a protective shield for the natural nail underneath gel polish to strengthen and repair nails starting from the inside out. Both IBX and IBX Repair are key to protection from soak-off damage. Pretty cool huh?
Linda Nordstrom gave a presentation showcasing the new treatment and Marian Newman was there to put it through its paces as she is set to be the very first customer using IBX in her exciting salon collaboration launching in January in central London.
So, according to the experts, IBX, set to launch in the UK at the Professional Beauty exhibition at Excel in February 2014, is the answer to nail damage white spots, ridging, cracks and peels. The IBX system acts as a built-in insurance policy for the natural nail.
Sounds too good to be true, but true it is. Excited much?
Until then...geek on!
The Ed.