There are 2 types of advertising - stimulative and directive. Stimulative is when people react to your advert ie leaflet drops, newspaper ads, etc and can take time to get results. They may keep your number until they actually need your services, or you have to keep advertising in the same place so that when they look for you again in a few months time your name is still there (unless you put in a good special offer that makes them think it is worth having it done sooner rather than later). Directive advertising is when people actually need a service NOW and so turn to directories(ie YP, Thomson local, yell.com etc) to find what they are looking for. Therefore directory advertising tends to get the better and quicker result in our type of industry. (sorry, used to work for Thomson Directories and so learnt all about advertising) It may appear expensive but they normally let you have 10 months interest free credit Compared to newspaper advertising it is v reasonable ie I paid £30 per week for 12 words in 3 editions (Tues, Weds, Thurs) in our local paper - about £120 per month. I could get a full colour ad in YP for less than this which is in every household in your area 24/7. There are so many nail techs out there that you must create your own USP (unique selling point) which makes you stand out from your opposition. Finally in directory ads, size does matter! Turn to your beauty section in YP and pretend you are looking for a nail tech, I bet you choose the glossy ads with colour and pictures, not the "business card text only". Hope this helps