It works for me!
I do all my own printing anyway, I print my logo on a C5 envelope and it all goes in there, It cost's me about £1.50 per client... Obviously, enhancement clients generally come back anyway (if we do a good job, lol!) but for the occasional client, holidays, weddings, parties, it just keeps my business name in the front of their mind....
It all just makes them feel a little bit special.....
For my loyatly cards, they get a stamp if their appt is over 25TL (sorry working in Lira, here!) so they don't get stamps for the odd repair or whatever, when they have 10 stamps, they get a free SpaPedi or SpaMani. These are quite high on my price list compared to other treatments, and some clients think "not gonna pay that much for a Pedicure!) so what I find, is that once they've had their free one, and realise how fantastic it is, they then start booking in for them too, so it's a win win situation for me :green:
I wouldn't give a free rebalance or whatever tho, they need one of those... they're gonna pay for one of those... why give it away! Use the opportunity to introduce them to something new!
HTH :hug: