Not many enquiries??? Why?

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eden_beauty

Well-Known Member
Joined
Sep 30, 2008
Messages
374
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Location
Middlesex/West London
Hi Geeks

I am on ALL the free websites (i think) Gumtree is NOT free for me to advertise on (i don't know why its free for some and not for others but hey ho)

I am on freeindex ( I have 35 positive reviews!), Touchlocal,thompson local,google adwords, free listed on yell and many more........... But i am not getting many enquiries. I am particularly disappointed in google and freeindex as with all the reviews you would think this would generate business but no.

I will get lots of clicks to my website but no web enquiries - is it my website?? www.edenbeauty.me.uk

I have also printed 10,000 leaflets some of which i have sent out but not much response???? frustrating!!
 
There are no prices on your website. I think that may be the problem. People look you up on web to find out prices as much as anything else.
 
I agree with Persianista. There are no prices. If I were a client then I couldn't be bothered to ring every therapist to find out prices.
Put some prices on there hun x
 
In the nicest possible way I would do some tweaking with your website - it is your shop window on the web and it needs a bit more work. The prices are an issue as has been mentioned but the home page needs to be slicker. Your menu bar looks lost. View it as if you are the customer. Your wraps are obviously your big selling point but I feel you could get it even better. Just a thought.;)
 
I agree, definately put in your prices. Looking at it from a customer's point of view I would search again for someone else if there were no prices, it wouldn't want to make me call and enquire.

I would also put the big ad at the bottom of the home page, if your going to have it on there. When I clicked on it, I would have expected the welcome to my site bit, not what looks like an ad.

Sorry if I sound critical, but I know I'd want geeks to be honest with me. Its tough out there trying to get business, we all need to do what we can to attract customers. I know my site needs to look slicker I think, but I do what I can afford.

hth
 
Thanks for feedback guys - keep it coming - I will sort those things : )
 
There are no prices and you dont say what products you use for facials, mani and pedi. x
 
Good so far, include prices, products you use, get a reputable brand and ask if you can use their logo and buy some images from Istock and use them more on your pages.

On your treatment list make it more spacious, or have a treatment page then a link into each section so mani and pedi, facials, eyes, massage, waxing,

special offers to be a new tab on your home page for all treatments

make your tabs bigger bolder centre to the page. have your about us bit a the top of he home page keep it short and sweet,

good use of babtac logo

i dont really like your hits counter

good to have terms and conditions on the website

love the butterfly touch


the book online buton didnt work for me? not sure why


sorry to go on but i think it helps

katie x
 
you need to keep the website up to date. in your offers/promotions section its saying offers for march, this is nearly the end of april. clients who see websites that aren't up to date don't bother with them as they think maybe the treatments have changed or the salon maybe doesn't exist anymore as nothing is being updated.

also that ad on your home page is a def put off, to me its as if ive clicked onto one of those pointless websites you get that advertise everything but what your looking for.

you really need prices up there too
 

Hi,
One of the main problems as everyone has mentioned is the lack of "no prices" out of interest why did you do that?

Did you do this website yourself, Or did you get it done elsewhere?
How long have you had your website?

I personally dont like the idea of the "live help" I have never seen this before on a beauty website, & not really sure why clients would "need help" (that is what the contact page is for)

On the home page, the wording about your company would be better being the first thing on the page rather than the photo of the ich loss treatment.

To have a whole page just for "Terms & Conditions" I dont think is a good idea, (good to have it, just not a page just for it) that wording can be added to the bottom of your home page.

Maybe even change the order of pages (& add more),
Home
Treatments
Offers
Enquiry/ Contact me?
How to find me?
Testimonials

There is no address, how do clients know where you are?

Qualifications???

Photos?

It might be helpful for you to look at other beauty websites to see how these are layed out & worded etc.

Not sure if your online booking system is working, but it doesnt show any booked appointments? Every time slot from tomorrow (Mon 26th) onwards seems to be empty?

Also maybe get a "links" page to create more traffic to your site!

Good luck
Love Emma x

 
i agree with the prices as i would look somewhere else if no prices on there. change the home page around abit i dont think the inch loss advert should be the first thing on the home page .. i would have a seperate page for it
i defintely agre with the special offers needs to be updated as people can think the websites old, not running anymore etc..
so is very important

and photos also
 
Last edited:
Great advice already given.

The thing that struck me is that you had 10,000 leaflets printed and have only distributed some. Get them all out there. It is when you are struggling for clients that you need those leaflets in circulation.

New businesses trying to establish themselves really have to be very rigerous with marketing. I know it is a drag and it is a lucky dip as to what works best but it is an investment that needs to be made.

I really hope things pick up for you. Good luck! xxx
 
I agree the prices need to go on asap.

Also I think the site is to fussy, to many ads etc. There seems to be a lot of information that you don't need yet the things you desperately need like prices & address details are not there. The phone number is at the bottom of the enquiry page, not easy to find.

If I was a potential client I would have given up as soon as I realised the prices weren't there and not even bothered searching for phone number.
 
I really like your website - out of interest what products do you use? Your collogen & caviar facial - where did you get this from or do you mix up different masks yourself for different skin types?
 
Are you attracting local search traffic that could actually be converted into new clients? Do you have a system in place to track where your traffic is coming from? Your website isn't converting because you aren't telling visitors whats in it for them. What are they going to get when they come to your website? TELL THEM THAT, include that throughout your marketing mix and you'll see an instant boost.

If you have any further questions I'm more than happy to help.
 
As the others have said the lack of prices is a big issue, I know you say on the site that you:
"are constantly promoting special offers, as such we do not publish set prices; please email us for any pricing, we will be happy to provide you with preferential rates"

but as you have a seperate page for offers this makes little sense. To be honest most people won't be bothered to contact you for "preferential rates"; it all sounds a bit like haggling down at the local market!

The home page is too long as you have to scroll past a giant advert for slimming to get to the bit that should be at the top, i.e. the "welcome" message.

As Emma said you should also put the treatments section after the home page, not client testimonials. The main reasons a person visits a site is to find out what you do, for how much & where you are/how to contact you, these are the things you need to make more accessible!

Best wishes,
Martin
 
As I started doing my website, I found a wealth of information from another site, Web Pages That Suck - learn good web design by looking at bad web design - Home Page. Basically I learned what NOT to do by seeing what others have done, and some of them are pretty bad :( What you have to do is think like the client, play it completely dumb and say to yourself, if I went to this site, would I a. know what they offered (would a man from mars be able to figure out what the product/service is within 30 seconds of arriving on the page) and b. would I spend the time searching for what I wanted? Most people spend a split second on a splash page and if they can't find what they want by then, they immediately click the back button to find what they DO want. I don't want to offend you at all, but the first thing I thought when I clicked on it was that I had gotten a popup :( I would just tighten it up a little, streamline it and add the information people are going there to find. hth's xx
 
I'm guessing you used the 123-reg site builder by the look of it; not sure if it was you that I mentioned this to initially, but I recommended 123-reg for low cost domain names, and also that they had a free trial on their site builder, so it may be a good idea to try it for free before deciding on whether you liked it or not, rather than signing up and committing yourself to using it immediately when buying your domain.

As I'm guessing that it's using one of their pre-defined templates.

From a design point of view, I'm not particularly keen on the colour scheme; also I'd agree what other people have said that the navigation menu is not prominent enough; also your business name and tagline (in the top left hand corner) are also in a fairly small font; these too should be a lot more prominent in my opinion. Likewise it's always a good idea to consider getting a bespoke logo designed that you can then use on your website and on business cards, flyers, etc too, so that you can then develop a consistent "brand" for your business that you can then use across all advertising channels (both print and the web). It would then be a good idea to ensure that the overall "look" and colour scheme of the website is consistent and complimentary with the logo, e.g. things like backgrounds and navigation buttons are in the same colours (or complimentary colours) to the logo.

Going back to the actual content... I'm not keen on the big "Detox Body Wraps" advert at the top of the home page; to my eyes it looks out of place; it's also quite a large image and is coming before your introductory text (I would be inclined to put the introductory text first).

I also think it would be a good idea to put your contact details on *every* page, as opposed to just the email address on the home page, and the phone number on the enquiry form page. A good place for contact details (in my opinion) is at the bottom of every page in a "footer" section - some people also like to have their phone number in a prominent place at the top of every page too - remember you want to make it easy for people to be able to contact you.

I've had a quick look at the online booking page too, and what would concern me most there is that it's showing pretty much every day as having no existing bookings on it; as a client, I would be wondering why your schedule was so empty.

Other than that, I think that the main issue is that, to my eyes, the content on the site looks a bit "incoherent", e.g. there's a mix of different font sizes on each page, and also a number of "third party" plugins that don't seem to match the rest of the site, e.g. the testimonials section has a white background and grey lettering and is in a different font to the rest of the site, and likewise the big graphic with the advert of the "Detox Body Wraps" looks a bit out of place to my eyes too. And it would be nice if the online booking page was in the same style as the rest of your website too.

I also agree with the person who said that you were showing a March special offer on your site too; it's always a good idea to keep your special offers up to date and make sure that you take them down at the end of the month, as I can imagine that clients would also be a bit put off to see out of date special offers too.

Hope that helps - sorry to be rather "nit picky" but it's very important to make sure you make the right impression when people visit your website, and also make sure that the information they need is easy to find (things like contact details should be especially prominent for example).
 
Thanks sooooooooooooo much Ruth - Alot of what you said was what i was thinking myself - Have you got any recommendations for logo design companies???

Lisa
 

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