It's up to you really but maybe if you aren't open til very late and every day, reflect this in your prices and service. We are cheaper than the local sunbed shop who opens 364 days a year til 10pm but still get busy with the beds. A man was moaning to me once that we were "never open" so I said oh go to the said sunbed shop they are always open but it will cost you £# and they don't offer free wipes, deodorant etc... He didn't have much to say and still comes to us lol