It is clear that Sweet Squared made absolutely the right decision not to attend as both the numbers of exhibitors and attendees was WAY down on last year and previous years. I personally think this show is dying and am looking forward to something new and exciting to take its place on the calandar.
Frankly in my opinion, as far as nails are concerned, apart from the PopIts demonstration, (which was the most attended demo at the show) there was nothing new or exciting to be seen and absolutely no buzz or excitement in the hall.
The show was full of non professionals milling around, children and babies, auntie Floes and Aunty Enids etc etc. Just one of the conversations I overheard was from a group of girls on a nail stand who asked, "What do you need a brush for to apply false nails"?
!!