Problems with Environ- advice appreciated!

[dollimai]

Hi,

Im just wondering do any other Environ stocklists have issues in selling the Environ products or getting people to have the facials?

My problem is that i cant seem to get people interested in it. I only have a few clients who will return to buy the products.

I try and do regular skin events but numbers for these are going down and down for each event and im loosing out as you have to place a minimum £400 order to have an event - I wrote letters to clients, emails, advertised on FB, website, posters in salon and had no response- Even offered it for free and people didn't seem interested. Could this be because they think they are going to get a hard sale pitch?

I'm busy doing other treatments in salon & retailing other brands. Its just Environ which is sat on the shelf

x

 

[MisstyB]

Hi Hon,
What other brands do you stock? Are they cheaper? Do you as a therapist prefer them? If you are offering other brands and they are selling then it could simply be that you have a preference for them and that this is maybe coming across to the customer?
Sorry not to come up with anything better : (
tinax

 

[hellishbellish]

Hi,

Im just wondering do any other Environ stocklists have issues in selling the Environ products or getting people to have the facials?

My problem is that i cant seem to get people interested in it. I only have a few clients who will return to buy the products.

I try and do regular skin events but numbers for these are going down and down for each event and im loosing out as you have to place a minimum £400 order to have an event - I wrote letters to clients, emails, advertised on FB, website, posters in salon and had no response- Even offered it for free and people didn't seem interested. Could this be because they think they are going to get a hard sale pitch?

I'm busy doing other treatments in salon & retailing other brands. Its just Environ which is sat on the shelf

x

Hi,

First of all, you're not alone. I stock both Environ and Jane Iredale (same distributor) and have events for both. The JI events are by far the best and have so far made me far more money.

The skin events are very hit and miss. Most people do not want to see the photos that it comes out with, and recoil in horror - it happens so much that it is now hard not to do a full on eye roll. The taster facial events have been more successful in getting bookings than the skin analysis events, is this an option for you? Having said this though, facials are not generally booked in after them. I have tried offers with them, the last event I did I said buy 3 or more products and receive a 1/2 price facial. Some people booked them but they then changed appointments and have never had it. I have tried doing offers on a course of 3, I've tried doing buy a course and get a starter product kit at a big discount. It's been very hit and miss, and you're not alone. There are some clients though that now come regularly for facials, however there aren't masses. Clients that have tried the products generally come back in the main and get more, however again this is moreso with the JI.

I think it could well be like you say, they think they are going to get the hard sell. I have said it is a £20 deposit for which you get an hour with an Environ Skin Specialist. She will talk through with you any concerns you have with your skin and produce an in-depth analysis of your skin using the latest high-tech gadgetry, and then suggest areas of your skin routine that could be improved upon the help with your concerns. Then you will get a taster facial with the Environ products - all for £20, which is also redeemable against products! I say to them that they would be hard pushed to find the facial alone for that price, and that the standard pricing for the analysis session alone would be £50 normally.

Hope that helps.

 

[dollimai]

Thank you both!!

Environ is the only skin care brand i stock in salon, so its not like im favouring another brand.

I havent got the machine and to be honest don't think id make my money even if i did. Feel like im just giving stuff away all the time with Environ to try and encourage people.

I took Environ on as its a results driven and in my eyes thought it was affordable for all budgets.. compared to other brands.

Got over £400 worth of stock come in for skin event and no bookings for it.. ive had to throw products away before as they have expired!

Do either of you feel that as a company they are supportive? I do think that if they had more coverage in magazines etc people would be a lot more interested!!

xx

 

[brandy1]

I am due to have training with IIAA in August. My biggest concern has been that I will have to take on masses of stock and then throw it away because it is out of date. I have been mailing my potential rep telling her that I only want my opening stock as and when I want it, that I don't want it all in one go - she has been a big non-committal in her replies. Upon reading the above I can see that she has been vague and has not told me right out that I need to take £400 of stock in order to get the analysis session. Fortunately, my dedicated facial ladies are all looking forward to the session and I might even have too many people that want to come along. However, historically, facials have not been a big part of my business - I only stock one company's facial products - I really like the product but the company is all about the company and not the therapist.

Just how supportive is IIAA and are they advertising in the right places for the therapists - trade magazines are aimed at us, but we need the public to buy the product.

Anyway advice very gratefully received.

 

[cherrybaby]

The other problem with Environ (IMO) is that you also have to agree to take their machine on, which is a big commitment for any therapist, let alone a mobile therapist like me. I absolutely LOVE the products and would love to be able to offer them to clients but this level of commitment is just too much.

 

[sara x]

The other problem with Environ (IMO) is that you also have to agree to take their machine on, which is a big commitment for any therapist, let alone a mobile therapist like me. I absolutely LOVE the products and would love to be able to offer them to clients but this level of commitment is just too much.

I'm right with you on this one cherrybaby!