I'm a bit frustrated with my current solution, I've had 4 bad feedbacks from clients since I introduced it (never had any complaints previously) so i am pulling it and going back to my old solution until I get something I am really happy with.
My old solution is good, never any issues with it, nice to use and great results but the one thing lacking was an awareness of the brand. I know results are the most important but marketing is important for any product and I felt this was lacking. Nobody had ever heard of the tan but the results were good.
So I added another brand new range, done a couple of tans on darker skinned friends and they were fine..plus the marketing side was being done really well and a lot of promo about the new range. But, the last few tans I have done have all complained of the same thing...patchy, faded bits, bad fade off and just generally not a great looking tan. I adjusted my technique, gun settings, everything I could think of but still the same issues.
I know how to tan someone and having never had issues before I've stopped thinking its something I'm doing and more the actual product. I was on here a while ago asking about barrier creams, I'd never needed one before cos I never had problems.
Anyway, sorry for the long waffle...just looking for others opinions on whether I should let a lack of marketing put me off or just keep going with what worked for me before?
I do a lot of marketing myself and from a retail background so I know how to sell something, just that I feel branding is hugely important for any product as well as the actual quality.
Feeling a bit lost!
My old solution is good, never any issues with it, nice to use and great results but the one thing lacking was an awareness of the brand. I know results are the most important but marketing is important for any product and I felt this was lacking. Nobody had ever heard of the tan but the results were good.
So I added another brand new range, done a couple of tans on darker skinned friends and they were fine..plus the marketing side was being done really well and a lot of promo about the new range. But, the last few tans I have done have all complained of the same thing...patchy, faded bits, bad fade off and just generally not a great looking tan. I adjusted my technique, gun settings, everything I could think of but still the same issues.
I know how to tan someone and having never had issues before I've stopped thinking its something I'm doing and more the actual product. I was on here a while ago asking about barrier creams, I'd never needed one before cos I never had problems.
Anyway, sorry for the long waffle...just looking for others opinions on whether I should let a lack of marketing put me off or just keep going with what worked for me before?
I do a lot of marketing myself and from a retail background so I know how to sell something, just that I feel branding is hugely important for any product as well as the actual quality.
Feeling a bit lost!