Good thinking gr8nailz, I didn't think to mention this and it's sooooo true.
Our brush is one of the biggest (if not the biggest) investment we should make, quality tools equals quality work.
I have seen some techs wipe their brush like they are wiping away a thick layer of paint on a normal paint brush and it makes me cringe.
VanessaB, yes it does boil down to different training by different brands/companies but can I say (and maybe this comes with a bit of experience, I don't really know for sure) but if you see a technique like the one Gemma uses and you personally don't like how a part of it is done but you like most of it, then think outside your box and think 'how can I change this up to suit me and the result I want to achieve" and you might be surprised at what you can come up with.
As soon as I saw this video ages ago by Gemma, I too was not overly excited about product touching the skin, so I straight away thought of how this can be avoided by still use the same technique and my thoughts are what I wrote above.
Yes I totally agree, most of us were/are taught that product should not touch the skin and for most, this is a rule we do abide by in the long term safety of our clients and ourselves.
Just remember, just cause someone else jumps off the cliff, doesn't mean you have to