yes there's advertising etc, but all companies have that (even the small ones otherwise we wouldn't know them
)
I think the main reason I wanna invest in the well known and proven brands and pay more is that they put a lot of money into research and further developing of the products.
EG. CND yes they seem to cost a bit more, but if you break the service down it's only a few pennies, but what I get is a company that have taken the time and money to develop products that lasts and look good.
They invest money in training (Free training nights for the rest of my nail career seems to be more important to me than saving a few quid on a pot of acrylic powder) and if I buy the big sizes I haven't seen it cheaper anywhere...
And to top it of they invest in further development of new products, priceless to me as I like the option of bringing in something new all the time.
And the fact that some of the more generic brands comes from same factory, just labeled differently, just doesn't do it for me.
So heck yes I wanna spend my money on these products, and I love when clients come to me because I use this brand, and advertising products means more retail for me, and advertising pro products means more business for me....
That's why I spend more... (and believe me I have tried cheaper and it doesn't live up to my expectations)