The trick to add retail sales onto every treatment!

SalonGeek

Help Support SalonGeek:

This site may earn a commission from merchant affiliate links, including eBay, Amazon, and others.

Salon Tracker

Active Member
Joined
Sep 6, 2013
Messages
40
Reaction score
2
Location
Leeds
Selling retail products as well as your service can be very beneficial to your salon. As well as increasing profit, it allows clients with the ability to recreate their look at home which will improve the results, and encourage repeat visits. Your clients come to you because you are a skilled professional. Your expertise should be shared with the client to help build trust so selling is a great opportunity for you to exert knowledge and go the extra mile for your customer. However, the common denominator demotivating many therapists is that they feel as though they are spoiling the experience by pressurising clients in to buying more product. So how can you add a retail sale on to all your treatments without having this mentality?

• Take into consideration that customers who frequent a salon are prototypical buyers of premium skincare; they are interested in indulging in beauty treatments to make them feel better and stereotypically, they have usually tried many brands in treatments and haven’t found a perfect one yet.

• Realise the difference in sales and selling something. If you talk clients through the products which you use during treatments and highlight all the different features and benefits, if they like what they hear they will be able to make the decision without pressurisation. Listing the products used in treatments on treatment lists will also help reinforce the benefits.

• Put yourself in a similar situation, it is easy to politely decline if you’re not interested or haven’t used the product before. A lot of women will use Clinique since it is on the high street, they believe they know the product well and it is impossible to change that as they have spent years hunting it. Fair enough. However, sometimes we just decline politely since we don’t necessarily want to spend more unless we need it.

• Trends in skincare- Alternatively, it could be the case that you are stocking the wrong products. Keeping abreast of the trends in skincare can help you ensure that you are stocking the right products for your clients.

There is huge selling potential in both skincare and hair care, and it can be very valuable to your business to retail these products in your salon but also valuable to your client. You should always try to up-sell and introduce complimentary products to maximise retail opportunities because this is what introduces clients to looking and testing. A stylist or beautician recommendation is crucial to a retail sale because they are experienced professionals. If your stylist cannot recommend a brilliant product then who else can?
 

Latest posts

Back
Top