Salon Tracker
Active Member
Constantly checking on your follower count? Cant tweet right for tweeting wrong? Twitter only allows 140 characters and in that you are expected to engage, excite and intrigue your followers without obviously selling
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#WHATTTTTTTT??????
Dont panic! Here we have a few simple tips that big brands use to increase your follower count, customer interest and marketing strategy success. Read on for the twitter road to success
1. Find the perfect balance between controversial and professional. Take the brand Charmin (@charmin) for example, toilet roll with 33.6k followers. Why? Because they have a great (and humorous) marketing strategy. Charmin are the perfect example of a company who know what goals they want to achieve from Twitter. Toilet roll will inevitably sell, so their aim is to build brand awareness and what better way to poo that than with toilet humour?
2. Be an easy follow. All reputable companies have one thing in common, they know how to work their customers. Take Innocent drinks as another example (@innocentdrinks). They are a successful Twitter brand because although a lot of their tweets are surrounding fruit, innocent and their brand, they also tend to get involved in other subjects which makes them an easy follow. Many people would follow Innocent even if they disliked the products because they dont push for sales. They inject humanlike personality into a newsfeed through entertaining interaction making them successful in the Twittersphere.
3. Dont make the mistake of thinking this is Facebook. Twitter is not based on becoming friends like Facebook is, it focuses more on the content popularity aspect (brutal we know). So if you arent speaking about things that people want to here, then you simply wont make the cut. Dont worry though, this isnt real life Mean Girls, its just about knowing your audience and knowing what they want to here. Look at what they do that works, what are your peers tweeting about? Is it relevant, funny or informative? Why not try a beauty tip of the day or fun fact of the morning that might help your followers with their skin, make-up, fitness or tanning regime. Network with local businesses, retweet their offers, respond and interact with your followers whenever you can but remember that content is key.
4. Be consistent. Your tweets should be on a consistent basis rather than a one off overhaul of too many tweets at once- that will annoy your followers. Keep it simple and basic and tweet once or twice a day.
5. Dont overdo who you are! We get that you are a salon in Manchester, we knew that when we followed you. We thought you had more about you and we enjoyed your variety. But just recently youve changed your constant tweeting is a bit desperate. We need to break up. Its not you its me I swear. Ahem.
6. Dont put your business to private. This doesnt really need explanation, people follow businesses if they like the look of what they see. If they arent provided with a little taster when stumbling upon your page, they 9 times out of 10 wont follow.
7. You rarely get a second chance at a first impression. Bare this in mind when you post tweets, images and information on your Twitter. Think about presentation, spelling and general professionalism. Dont belittle your brand and this could be detrimental to your custom.
Does this all sound quite daunting? Never fear. On the bright side, you have society on your side. The salon, spa, health and fitness industry is one of the largest around, many thanks to all the celebrities who share their wonderfully miraculous beauty secrets, almost everyone wants little tips and tricks to being the best they can be. For this reason, Twitter is a great networking space to find inspiration, build contacts, and portray what you have to offer.
#WHATTTTTTTT??????
Dont panic! Here we have a few simple tips that big brands use to increase your follower count, customer interest and marketing strategy success. Read on for the twitter road to success
1. Find the perfect balance between controversial and professional. Take the brand Charmin (@charmin) for example, toilet roll with 33.6k followers. Why? Because they have a great (and humorous) marketing strategy. Charmin are the perfect example of a company who know what goals they want to achieve from Twitter. Toilet roll will inevitably sell, so their aim is to build brand awareness and what better way to poo that than with toilet humour?
2. Be an easy follow. All reputable companies have one thing in common, they know how to work their customers. Take Innocent drinks as another example (@innocentdrinks). They are a successful Twitter brand because although a lot of their tweets are surrounding fruit, innocent and their brand, they also tend to get involved in other subjects which makes them an easy follow. Many people would follow Innocent even if they disliked the products because they dont push for sales. They inject humanlike personality into a newsfeed through entertaining interaction making them successful in the Twittersphere.
3. Dont make the mistake of thinking this is Facebook. Twitter is not based on becoming friends like Facebook is, it focuses more on the content popularity aspect (brutal we know). So if you arent speaking about things that people want to here, then you simply wont make the cut. Dont worry though, this isnt real life Mean Girls, its just about knowing your audience and knowing what they want to here. Look at what they do that works, what are your peers tweeting about? Is it relevant, funny or informative? Why not try a beauty tip of the day or fun fact of the morning that might help your followers with their skin, make-up, fitness or tanning regime. Network with local businesses, retweet their offers, respond and interact with your followers whenever you can but remember that content is key.
4. Be consistent. Your tweets should be on a consistent basis rather than a one off overhaul of too many tweets at once- that will annoy your followers. Keep it simple and basic and tweet once or twice a day.
5. Dont overdo who you are! We get that you are a salon in Manchester, we knew that when we followed you. We thought you had more about you and we enjoyed your variety. But just recently youve changed your constant tweeting is a bit desperate. We need to break up. Its not you its me I swear. Ahem.
6. Dont put your business to private. This doesnt really need explanation, people follow businesses if they like the look of what they see. If they arent provided with a little taster when stumbling upon your page, they 9 times out of 10 wont follow.
7. You rarely get a second chance at a first impression. Bare this in mind when you post tweets, images and information on your Twitter. Think about presentation, spelling and general professionalism. Dont belittle your brand and this could be detrimental to your custom.
Does this all sound quite daunting? Never fear. On the bright side, you have society on your side. The salon, spa, health and fitness industry is one of the largest around, many thanks to all the celebrities who share their wonderfully miraculous beauty secrets, almost everyone wants little tips and tricks to being the best they can be. For this reason, Twitter is a great networking space to find inspiration, build contacts, and portray what you have to offer.
