US women herald Walmart as favourite beauty destination

[The Hat]

Known for its cut-price goods and groceries, the world’s largest retailer Walmart is now fast becoming the place for women seeking competitively priced beauty products too.

According to the 2010 Pink Report Women & Walmart: Seeing Through the Eyes of the Beauty and Personal Care Consumer, 71% of women shop for beauty and personal care items at Walmart every week. It’s not all about budget brands either: 67% of women strongly agree that Walmart offers premium brands for less. The report confirms the power of the ‘one-stop-shop’ shopping experience, where women can find all their lifestyle and fashion needs under one roof.

"Women & Walmart was so important to us because when 200 million people do something each week, it's critical that we understand what and why," said Alisa Maria Beyer, founder and creative director of The Benchmarking Company, which publishes the report. "Whether your brand is at Walmart or not, what is happening there and how consumers are spending their time and dollars inside the store is vital to the entire beauty and personal care industry.”

 

[The Geek]

Gallons of premium brands like TRESemmé and Suave that is.

 

[Redz24]

Its just the same as shopping at boots, but there is alot more on offer.

I can easily stand in the beauty section for at least an hour making sure i see everything. Only 2 months to go hehe.

 

[kryskay]

For alot of the US, Walmart IS the cheapest when it comes to drugstore brands.
For example, there is a Cover Girl mascara that I love and have used for years. It was 2 dollars cheaper at Walmart than at the drugstore.

And for many of us American ladies, we're having to cut back on buying and finding cheaper alternatives. The recession is making us worry about putting food on the table instead of looking good.

So in some ways, we can't help it.