Using Google adwords

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Rosiedrew

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Hi

Anyone know how you get on the first page of google?

And why is it important to get likes if fb or web
 
2 Options;

1. PPC (Pay Per Click) which is Google AdWords

Pros
  • Almost instant placement top of Google
  • Can provide a decent level of traffic in certain niches
  • Make sure you use super specific keywords on phrase match to lead to a higher conversion rate
Cons
  • It's easy for costs to mount depending on your location.
  • You need to semi know what you're doing as it's easy to spend a lot of money with minimal results (don't listen to Google themselves. They'll offer help. Refuse)
  • Your website needs to be pretty good to convert the traffic and get a decent ad quality score
  • Once you stop paying, your ads disappear and your back to square one

2. SEO. It can very much be a snake oil business.

Pros
  • Once you rank where you want, maintenance costs/time is minimal.
  • Long-term solution

Cons
  • Relatively expensive. Unless you have in the region of £500 - £1,000 p/m to get it done right, don't bother.
  • Bad SEO will ruin your domain for life so don't buy cheap.
  • It takes time. 3-6 months until you start to see results is average.
  • You don't know what company to trust

------

Likes on FB are just a social signal for the Google ranking algorithm but it's a very small one.
 
Google Advertisement is pretty expensive lately, especially very popular searches. You pay per every click, but it doesn't necessary brings you a new customer.
Better way is SEO. You need a good website, preferably with a blog and relevant content. There are a lot nuances, but you the basics are not that complicated, or you can hire someone to make it work the way it should. In general, this works really good, highly recommend!
Facebook doesn't play almost any role in Google ranking.
If you want to try paid advertisement, it is better to try Facebook or bette yet Instagram ads, they are much cheaper, you can target the audience you want to reach and et pretty good results out of it.
 

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