You're absolutely right Collin, and I'd add the product to that. It takes effort and hard work to get clients, so the last thing you want is losing them once they've come to you because the product is no good.
This, for me, would be the priority.
ZoZo, I certainly never said it was sleazy, I don't think it is at all, but I think it will attract a younger market, whereas Couture will attract a more mature market (well from what little I've seen on the website, because I haven't seen any actual promotional material). I guess you really need to know who your target audience is, and that is likely to depend on your location and business.