I thought/think that as a salon owner, its my responsibility mostly to bring in the clients. Then hope that the therapist is good enough to upsell/keep them coming back. This is an employed, salaried therapist.
I've recently been told by a salon manager (of other salons) that its as much the responsibility of the therapist ie coming up with deals (that will be approved), calling clients pro-actively to rebook them (is this not annoying or is it standard practice?), basically doing the needful to get clients in.
So far, I have done 98% of the marketing effort and find it frustrating that repeats for higher value services is not as good as I hoped for (for therapist's services). I feel constantly under pressure to figure out more and more marketing efforts, bringing in more services etc to fill my therapist's time. Its been suggested to me that getting a self employed therapist may be a better idea as they have the opportunity to earn more and are usually highly motivated.
Sound advice or would you disagree?
I've recently been told by a salon manager (of other salons) that its as much the responsibility of the therapist ie coming up with deals (that will be approved), calling clients pro-actively to rebook them (is this not annoying or is it standard practice?), basically doing the needful to get clients in.
So far, I have done 98% of the marketing effort and find it frustrating that repeats for higher value services is not as good as I hoped for (for therapist's services). I feel constantly under pressure to figure out more and more marketing efforts, bringing in more services etc to fill my therapist's time. Its been suggested to me that getting a self employed therapist may be a better idea as they have the opportunity to earn more and are usually highly motivated.
Sound advice or would you disagree?