Hi all,
I thought I would try and answer some of the questions that have been raised in this thread.
Demand for the new City Tans is very high and we did sell out last week. In the last 4 weeks we have been seriously let down by Royal Mail and from this Monday all sample packs are delivered via our courier UPS. Online tracking means we all know where our products are in the delivery process. We have new product clearing customs at this time. Apologies to Temperleytan your samples will be dispatched as soon as they have cleared customs.
There are very few true rapid tans on the market with many manufactures using extremely high concentrations of DHA in an attempt speed up the process. This technique is not deployed by Aviva Labs. DHA is drying to the skin and in to higher quantities your client will go orange.
As I am sure anyone reading this knows there are two active ingredients used in sunless tanning solutions, DHA and Erythrulose. Erythrulose is not FDA approved and so we do not use this ingredient in any of our sunless solutions. DHA reacts with the Keratin in the dead skin cell layer. This reaction is known as the Maillard Reaction and creates pigments called Melanoidins which are similar to Melanin which is the pigment created when your skin is exposed to UV light. The clever part is delivering the precise quantity of DHA rapidly and evenly to the Keratin in the skin. City Tans achieve this using our proprietary dermal delivery technology. There is no magic ingredient.
Baggybear is correct to a point, the tan will continue to develop after showering. However, if you shower after 30, 60 or 90 mins you will have a fabulous colour. This colour will develop further but the initial tan looks great. I personally like the Hollywood City Tan, after 90 mins you have a deep golden colour which I would say is about 80% to 85% developed. You don't go out pale and gradually get more bronzed so to speak. There really is no point in leaving the City Tan on longer than 90 mins as DHA delivery is shut down after this time. Mimo9, just to clarify the guide colour in the City Tan range represents the 90 min tan. It is our Custom tan range that is truly WYSIWYG (What you see is what you get.) The guide colour you client sees in salon will be exactly the same as the DHA tan that develops. No 'Post Shower Disappointment'.
Aviva Labs was founded as a spin off from a BioTech company in 2003 and for various reasons have been late to the UK market. However, we operate in a 110 countries around the world. Our training is based on this vast experience. The sunless tanning market is developing much more quickly in other countries. For example in the USA 90% of Aviva Labs salons client base regularly use sunless tanning services. Here in the UK the average UK salon would be lucky to have 10% of their client base using sunless tanning services regularly. We know that knowledge is the key to building a successful tanning business. Most salons/spas in the UK can easily triple their sunless tanning business. It's about marketing, understanding skin tone & type, spraying technique, body contouring, product and most importantly word of mouth. Our on-line virtual learning course covers all these areas and much more. Clearly there is a time investment, about 2 to 5 hours depending on your experience. Aviva Labs is built on word of mouth and we need to know that our customers understand how to use our products effectively. Aviva Labs products really are different, for example one of the first things you will notice is that there is virtually no overspray.
Anyway I could bang on about the sunless tanning business for a long time. You may have guessed it's a bit of passion. I hope you will continue this discussion once you have tried the product and training. In the mean time if you want to know what people think of the Aviva Labs range you may find our facebook page interesting.
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