StudioTracker
Well-Known Member
Christmas is one of the busiest times in the beauty industry with customers wanting to look and feel their best over the Christmas party period, causing the demand for your products and services to be at their peak. It is important you and your salon are prepared to ensure you achieve the best sales result possible over the festive period.
The key to success is forward planning.
*Ensure your salon is fully stocked to handle the Christmas rush, make all your purchases in plenty of time to avoid any disruptions.
*Christmas is the dominant retail period as people will always spend money on gifts. Make sure you have a range of gift ideas with different price points to appeal to your clients differing budgets. Your clients are looking for ideas and help on what presents to buy, here is your chance to offer professional advice on beauty products emphasising their benefits as presents creating the opportunity to increase your profits and sales. Why not add value to your gift offerings and promote free gift wrapping upon purchase.
*Promote gift vouchers as the ideal present for Christmas giving the recipient an indulgent treat to look forward to in the New Year. It is important that you manage the gift voucher process properly in order to ensure you achieve the optimum results for your salon, they are not only an extra revenue stream but they can bring in new regular customers also.
*During this busy time be sure to manage and keep track of your staff, ensure you are aware of holidays that are being taken around the Christmas period and make sure you have adequate staff members to support extended Christmas opening hours.
*Ensure all your Christmas promotions and offerings are well marketed, you may have the most appealing offers to clients but if they are not aware of them they may go elsewhere. Why wait for the seasonal customers to come to you, target them now and ensure your salon is busy and profitable in the run up to Christmas.
*Finally, know your strengths. It is important to understand where the largest percentage of profits comes from within your salon; for example how much is derived from retail sales, gift vouchers and treatments, it is also vital to be aware of the clients your salon attracts and for example what gender and age range are your biggest spenders. This information will help you prepare and generate a Christmas campaign that is likely to bring you the most success.
The key to success is forward planning.
*Ensure your salon is fully stocked to handle the Christmas rush, make all your purchases in plenty of time to avoid any disruptions.
*Christmas is the dominant retail period as people will always spend money on gifts. Make sure you have a range of gift ideas with different price points to appeal to your clients differing budgets. Your clients are looking for ideas and help on what presents to buy, here is your chance to offer professional advice on beauty products emphasising their benefits as presents creating the opportunity to increase your profits and sales. Why not add value to your gift offerings and promote free gift wrapping upon purchase.
*Promote gift vouchers as the ideal present for Christmas giving the recipient an indulgent treat to look forward to in the New Year. It is important that you manage the gift voucher process properly in order to ensure you achieve the optimum results for your salon, they are not only an extra revenue stream but they can bring in new regular customers also.
*During this busy time be sure to manage and keep track of your staff, ensure you are aware of holidays that are being taken around the Christmas period and make sure you have adequate staff members to support extended Christmas opening hours.
*Ensure all your Christmas promotions and offerings are well marketed, you may have the most appealing offers to clients but if they are not aware of them they may go elsewhere. Why wait for the seasonal customers to come to you, target them now and ensure your salon is busy and profitable in the run up to Christmas.
*Finally, know your strengths. It is important to understand where the largest percentage of profits comes from within your salon; for example how much is derived from retail sales, gift vouchers and treatments, it is also vital to be aware of the clients your salon attracts and for example what gender and age range are your biggest spenders. This information will help you prepare and generate a Christmas campaign that is likely to bring you the most success.
