The Ed.
Well-Known Member
JOICO were the only hair brand represented at this year's IMATS held at London's Earls Court. IMATS is the make up world's biggest gathering with industry experts from the world of fashion and film, some of them Oscar and BAFTA winners, offering education seminars, demonstrations and debuting new products.
IMATS is a global show with legs in Vancouver, Sydney, Toronto, L.A., New York and London and this year, JOICO European Design Team Member, Daniel Granger, was invited to work alongside the Precious About Make Up Team (PAM). PAM specialise in film, TV and special effects make and with last year's Oscar's introducing Hair Styling into the awards, it makes sense that hair should stand hand in hand with such a demonstration.
Daniel created a series of looks to show the creative potential of hair (and of course, JOICO products) and how he creates screen worthy looks.
"It was greta to be invited by JOICO and PAM to take part in this year's IMATS show. JOICO was the only hair brand at the exhibition so we drew a lot of attention to the PAM stand and it was fantastic to introduce the JOICO product range to a different audience of industry professionals," said Daniel.
The link between Hair and Make Up in the world of film and TV has long since been established but only recently recognised by bodies such as the Academy. I suspect we'll see the two disciplines become more and more linked.
Until then...geek on!
The Ed.
IMATS is a global show with legs in Vancouver, Sydney, Toronto, L.A., New York and London and this year, JOICO European Design Team Member, Daniel Granger, was invited to work alongside the Precious About Make Up Team (PAM). PAM specialise in film, TV and special effects make and with last year's Oscar's introducing Hair Styling into the awards, it makes sense that hair should stand hand in hand with such a demonstration.
Daniel created a series of looks to show the creative potential of hair (and of course, JOICO products) and how he creates screen worthy looks.
"It was greta to be invited by JOICO and PAM to take part in this year's IMATS show. JOICO was the only hair brand at the exhibition so we drew a lot of attention to the PAM stand and it was fantastic to introduce the JOICO product range to a different audience of industry professionals," said Daniel.
The link between Hair and Make Up in the world of film and TV has long since been established but only recently recognised by bodies such as the Academy. I suspect we'll see the two disciplines become more and more linked.
Until then...geek on!
The Ed.
