brickandsalon
Member
Hello,
Currently running a nail salon with no active marketing. The brand identity is very small, but I see a lot of potential upside to the business due to location and other various factors.
Prices are about ~40% cheaper than industry standards, but quality is basically the same. We are priced similarity to our competitors, and business is slow right now so maybe pushing an increase is not smart right now.
My biggest question is: How do I soften the blow on existing customers when raising prices? I am not sure if they value us enough to come back even with a 25% price hike. We do not have an email list to warn customers of the rate hike, and I feel like mentioning it to each customer isn't the best option either.
It's more of a soft rebrand than anything. We will try to put forth more value for customers when increasing prices, but not much will change besides some interior design and other features.
I am also trying to brainstorm a way to merge the current reservation system (via phone) with an online booking system. They aren't very tech savvy, so perhaps the best way to go about this is to actually get a bookkeeper. Thoughts?
We are just facing a problem where we are charging too little, and I am having trouble figuring out a way so as to increase the price without losing too many customers.
I appreciate the help,
Thank you
Currently running a nail salon with no active marketing. The brand identity is very small, but I see a lot of potential upside to the business due to location and other various factors.
Prices are about ~40% cheaper than industry standards, but quality is basically the same. We are priced similarity to our competitors, and business is slow right now so maybe pushing an increase is not smart right now.
My biggest question is: How do I soften the blow on existing customers when raising prices? I am not sure if they value us enough to come back even with a 25% price hike. We do not have an email list to warn customers of the rate hike, and I feel like mentioning it to each customer isn't the best option either.
It's more of a soft rebrand than anything. We will try to put forth more value for customers when increasing prices, but not much will change besides some interior design and other features.
I am also trying to brainstorm a way to merge the current reservation system (via phone) with an online booking system. They aren't very tech savvy, so perhaps the best way to go about this is to actually get a bookkeeper. Thoughts?
We are just facing a problem where we are charging too little, and I am having trouble figuring out a way so as to increase the price without losing too many customers.
I appreciate the help,
Thank you