Marketing guide to Mother’s Day promotions

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StudioTracker

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Encourage your clients to spoil and pamper their mums with your ideal mother’s day promotions.

• Persuade your customers to forget the predictable bunch of flowers and purchase one of your gift vouchers, with your irresistible menu of pampering services a gift voucher can be promoted as the perfect treat for mums!

• Mother daughter pamper packages is the ideal present for any gift buyer it means they can enjoy the treat too! Mother daughter services can be promoted as a way for them to spend time together relaxing and being spoilt! Make your pamper sessions even more indulgent offering complimentary champagne and chocolates!

• Promote special relaxing services such as facials and massages as the perfect way for mums to de-stress and unwind this mother’s day.

• Luxury retail product gift sets should be made readily available to customers with displays at reception and throughout your salon. These can be the perfect gift to enable mothers to pamper themselves in the comfort of their own home.

• Time sensitive treatments can be promoted as the perfect treat for busy mums, feel good treatments like express facial or express back, neck and shoulder massage will still encourage pampering and relaxation but in a short amount of time for mums on the go.

• Promote course packages as a way to treat mothers not once but 3 times! Selling courses of 3 for the price of 2 will be an attractive gift choice to treat mums not just on mother’s day! This will mean that you will have more opportunities to impress and convert the customer into a regular client.

• Mums to be packages! Target the mums to be market with special yummy mummy pamper packages, these can be a special and thoughtful gift from their partners this mother’s day!
 

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