Asthetic Beauty | Men Take More Risks As 'Brotox' Trend Increases

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The Ed.

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It seems that all sectors of the male grooming industry are booming. A new study published in Cosmetic Dermatology reveals that the number of men getting Botox has increased by over 258% in the last ten years or so. In addition, new research conducted by Transform Cosmetic, also reveals that those 'Brotoxers' are willing to take considerably higher risks when it comes to getting the procedures done.

It's no surprise that more and more men are resorting to Botox. Whitney Bowe MD explains, "Male patients who have tried Botox look better, feel better and believe it gives them a competitive edge." In this economic market, where there are less jobs, men feel they need to do everything they can.

"Men feel increasingly pressured to maintain a more attractive and youthful look in a highly competitive job market...If you're out of work, it can give you an edge in finding a new job."

Bowe does issue a warning however to those men considering Botox. She says that there are significant differences in the outcome of injectables in men and women so men need to make sure they go to a practitioner experienced in administering Botox to male clients.

The research published by Transform Cosmetic, however, suggests that men don't seem that interested in safety when it comes to injectables. Up to 25 per cent of men would have treatments done by unqualified friends compared to only 10 per cent of women. Out of 2,000 men questioned, 1 in 20 admitted that they would self-administer if possible.

Patricia Dunion, chief operating officer of Transform, says, "It seems men are willing to take far more risks wit their health when it comes to non-surgical treatments. We hope the government's response to the Keogh review will introduce tough new regulations on the non-surgical treatments industry in order to raise standards, drive the cowboys out of the sector and give better patient protection."

Dr Hilary Jones commented, “The non-surgical treatments industry is growing fast and it is vital that as it does so, the health of those undergoing treatments isn’t endangered. The ‘devil may care’ attitude some men are adopting to these treatments is putting them at risk – there are far too many places in this country where they can be injected with dermal fillers by individuals with minimal or no training in completely unsuitable environments, with potentially dangerous products. The Non-Surgical Charter will set out to highlight and address issues like this.”

Until then...geek on!

The Ed.
 

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