I'm really confused as what to do on becoming vat registered. To put a whole 20% price increase ontop of all treatments is just way too much and will lose clients so just wondering if anyone has done this and if it has worked for them or do you think it would be better to just put a slight increase and then just have to take the hit for the rest. Any advice would be greatly appreciated x
Hi again,
As a direct answer to your original question here's how I look at it.
You are not in control of your prices !!!
By this I mean that this is a retail business and price lists mean nothing unless realistic.
The price you can charge depends on what the average price of others are charging and what customers deem as reasonable so imagine you are looking at your rivals/competition prices for the first time and you are just starting out. If they are charging £20-£22 then that is probably the limit unless you have some unique selling point that you can justify a bit more.
If you want to be competitive then maybe you should be £18-£20.
What I am getting at is the industry has a natural way of dictating what price you can get away with charging so just because your rent, electric, wages, or in this case the cost for VAT has to come out of your pocket doesnt mean that the retail price will change.
If you were an absolute bargain with your prices before, due to you being more profitable with no VAT then yes you will have to put your prices up but still cant really exceed the going rate that others charge.
Also if you were a bargain before and you do put your prices up, try to still be a bit cheaper than your rivals and hopefully the customers moan for 2 mins and then just realise that you are still worth every penny.