I've been told this on a number on occasions and not sure what to believe.
To get from 0 to 400 (our current subscribed mailing list), I had to do many offers on all the usual platforms. Upsell and cross sell has been pretty good with follow on treatments. Many return clients as well. Quite frankly I use esp Wahanda simply as an advertising avenue, more than as a discount site, also to go higher on Google ranks. Another important reason is so that I can keep buying stock and so it looks like I'm a good potential client (with more benefits- this is already showing).
I've had quite a few people telling me to 'never' do it. I really would have no clients if I didn't. I'm assuming that rule is for established businesses?
They say that once people associate you with always offering discounts, they would never go unless there are discounts. In all honesty, I am seeing this already- even a lady who basically told me to simply give her the discounted price at all times so that she doesn't have to waste time shopping around.
How and when do you make the switch to not so many discounts?
To get from 0 to 400 (our current subscribed mailing list), I had to do many offers on all the usual platforms. Upsell and cross sell has been pretty good with follow on treatments. Many return clients as well. Quite frankly I use esp Wahanda simply as an advertising avenue, more than as a discount site, also to go higher on Google ranks. Another important reason is so that I can keep buying stock and so it looks like I'm a good potential client (with more benefits- this is already showing).
I've had quite a few people telling me to 'never' do it. I really would have no clients if I didn't. I'm assuming that rule is for established businesses?
They say that once people associate you with always offering discounts, they would never go unless there are discounts. In all honesty, I am seeing this already- even a lady who basically told me to simply give her the discounted price at all times so that she doesn't have to waste time shopping around.
How and when do you make the switch to not so many discounts?