KeraStraight gains influential ambassador

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The Hat

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Renowned hairstylist Trevor Sorbie has teamed up with Brazilian brand KeraStraight, championing it as one of the most innovative hair straightening system in the UK.

Utilising the power of keratin, 22 carat gold and KS Complex, the KeraStraight formula, devised by British hairdresser Jez Barnett, is said to both repair and smooth the hair for up to four months.

“At Trevor Sorbie we work with the best products to deliver the best results. That’s why we chose to work alongside Kerastraight," confirms Nathan Walker, international technical director at Trevor Sorbie. "For us to be ambassadors, a product has to prove itself. Kerastraight has proven itself to us and I believe this is the safest and best way to bring Brazilian Keratin Straightening Treatments to our clients.”

KeraStraight eliminates the use of strong chemicals and relies on a natural keratin compound, fortified with 22 carat for its ability to affect negative ions, which claims to leave hair glossy and sleek.
 

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