Dolly.Dimple
Well-Known Member
Those of you who offer loyalty cards, what do you offer? I was thinking of offering the 6th treatment half price. Does this sound ok or too generous?!
Or what if i did every 6th treatment 25% off?? Or would £5 off be better?
I have to add that I had a discussion with a very trusted client about loyalty cards and she mentioned about the 6th one being free ! Whilst I was shocked, it is certain that they feel that there should be a reward for loyalty. The longer gaps between appointments are telling me something, and crikey I am struggling to hold onto my clients. It's heartbreaking really.
I am going to do a "Reward a Friend" scheme after Easter and then consider the loyalty card at some point in the near future.
And that's why I ditched my loyalty program pretty early on. I fully understand people wanting bonuses for loyalty but not when we're referring to small businesses/sole traders/etc. We're not huge businesses turning over tens of thousands of pounds like supermarket's and insurance companies. Ultimately people pay for those types of benefits (nectar/tesco/whoever) by a penny added here and there to a high volume product, loss leaders Ultimately result in extra purchases which is the point. We don't have that kind of profit margin to cover those losses.
I offer a £5 discount for new referrals but only because I will make that back from the newbie
Oh Trinity you have made me even more determined to stay away from loyalty cards now that you have commented. This forum is great at just helping out when needed.
To be honest I nearly threw up when it was suggested that I chuck in a free one after 5. My heart sank after all of my hundreds of pounds worth of beauty products sitting there, opened waiting for them to be used, and then be giving a whole treatment away effectively turning my nails into a permanent price reduction of some 20% !
Honestly would they dare to ask their hairdresser for a free colour ,cut and finish as their 6th appointment ? I doubt that.
Thanks Trinity! x
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