BotoxBoy
Well-Known Member
Mine is "safe,personal, effective' too cheesy?
Love this thread just posting so I can keep Reading later. Hate it when I read something interesting and can't find it later. (pinched the idea of another geek) x
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Interesting!!!
So in my case (i do tanning) would my brand vaules be that my solution has 100% natural ingrediets that is kind to your skin etc.
Just seeing if im o the right track
Don't go Carl, its good to have your opinion on here too.
So, I think we should all post our THREE WORDS.....what do you think?
Mine is
quirky, out-of-the-box (I put hyphens in so its one word ), natural
Hi....
Maybe you could do a 'top yen tips' list for us all?! X
I dont' think people ought to be worried about sounding smug or cheesy really...they're aspirational descriptions about how we want to be seen
To my mind, they're the ideal thing somene would say if they were asked to describe our businesses.
Aside from cost (this can be very expensive), the majority of marketers are still practicing out-dated traditional marketing techniques
However, I'll disagree slighly here, and there are always exceptions to the rule
"No matter what form of interruption marketing you do (flyering, direct mailing, radio adverts) someone else has much more money to throw at it and therefore will out noise you."
Not with any clever philosophical debate, but simply because it's worked (that is leaflets) for a salon I own. We kept it VERY local however, as the point about casting our net too wide and getting ignored because (and on this point I very much agree) that the "white-noise" of advertising becomes more deafeaning the further away from your business you try and pitch your message.
Yes you are right Carl and I myself have also had various degrees of success with interruption marketing techniques. Though these were much higher rates only as far back as 5 years ago. Companies are trying to shout louder year on year and budget is king at this game. Consumers become more accustomed to blocking the noise and as you say our radius decreases. Top of mind awareness (when you name the brand prompted by that category i.e car, you say Honda etc) is naturally higher closer to the locality of the service. I would not dismiss such activities if you are finding positive results. Merely be aware they are declining rapidly and have contingency plans set in place so not to solely rely on such activities.
Clearly, doing what I do, I'd agree that cultivating a "brand" is paramount, and something every company ought to be doing.
One of my favourite quotes is "A brand is a persons gut feeling about a product, service, or company. - and anything you can do to make that "gut feeling" a positive can only be a good thing for your business in my book as it's the emotional and psychological relationship you have with your customers. {QUOTE}
Superb quote!! we want to make more of these positive gut feelings!
So what I want to know is, in practical terms (lets leave the marketing language aside for a moment) is how people like us can turn our keywords into a brand/marketing message.
Looking at case-studies is fine- but there's a point where have to turn all this into practical activities.
Thanks Craig for this...it's gonna be really useful!
One thing I found out the hard way so far is that as a new business you are NOT a brand as yet... It is something that takes slot of work, consistency and determination to even begin to establish a presence...
The other thing is protection of this I.e. Legal protection but that is another issue for another thread probably...
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