redsadie
Well-Known Member
What Persianista said!
(Sorry, on my Blackberry :/)
Xx
(Sorry, on my Blackberry :/)
Xx
I would change everyone who uses inconsistent branding, grammar and paperwork.
I would also like to make my business as least medical as possible despite the medical nature of some of it so that clients feel as relaxed as possible.
I would also like, and am determined, to be paper free!
X
Adam
I would like evry person who does hair/beauty for money to have at least two years training. No more messers/benefit bandits. Make it exclusive to the true professionals.
Ok, I would like my brand to be seen as creative, bespoke, unique.
My name is Pearl and Flamingo. I think (and hope!) this starts my brand on the right footing as it is quite quirky and unusual? I know on its own it says nothing about what I do, this is because I have sub headings...Pearl and Flamingo Nails, Pearl and Flamingo Jewellery, Pearl and Flamingo Tiaras etc and so it leaves me open to add other skills.
All of these things I design for the individual client, I am arranging a photo shoot so that I can have photos on display showing how I adapt designs for individuals, for example the frog themed wedding I did recently.
I rely on word of mouth and most of my ladies find me because they are looking for something unusual and saw a friend of a friends nails.
I am home based and need to add professional my list as it is something that is important as clients are always surprised at how professional my little nail room is, maybe they should expect that and not be surprised.
One thing I wanted to add is-
It's a good exercise to try and express our brand as adjectives. It give's us an aim and an objective.
But What if thats not how we are seen?
I think they're pretty useless (and dangerous) if we're not being perceived that way by clients or potential clients. We could just be arrogantly giving ourselves descriptions that aren't being seen in the real world.[QOUTE]
This is what we are trying to solve. Identifying our brand values is the very first step in transgressing these ideologies over into brand behaviour. Too many businesses react without thinking why am I reacting like this, what am I trying to communicate, am I consistent in my messages etc. I am almost certain that 95% of us on here will not currently have our brand values aligned with our staff perceptions, never mind our consumers perceptions. First we need to have our internal culture focused on our core values so our external interactions are believable. Without the blue print and consistency of brand values then we would not have a chance in altering consumer perceptions. Not to stress the importance of planning would be highly irresponsible of myself and to lead in blind would be even more dangerous, which unfortunately too many businesses are currently practicing.
[QOUTE]So- would it be worth asking some friends or trusted clients (one's we can rely on to be brutally honest and objective) to do that exercise for us? Even if its a case of giving them a slip of paper, asking them to fold it over (unsigned!) and popping it in a piggy bank.[QOUTE]
Consumer feedback is always a useful exercise as the inclusion always helps in building strong relationships. I will come to consumer centred and idea centred tactics as both can be fruitful working together.
[QOUTE]I've said this over and over, because it was drummed into me as a student, and its become apparent as I've grown a few small businesses- "if you can't measure it, you can't manage it".
If we've no idea of how we're being looked at as a brand/business we've no chance of keeping standards if its good, or rescuing it if its bad.[QOUTE]
I can understand this presumption as I myself had this drummed into me. Companies, however, often fail to adopt certain positive activities without hard means of measurement (such as relationship building through social networks). If you cannot prove it works, with hard figures, then we wont try it. Its interesting because the way to test a hypothesis is, after all, not to prove anything, rather though to disprove it. Yet companies become so obsessed with activities that are measurable even when the performance is extremely poor, on the verge of disproval, yet the element of control seems to satisfy.
I know if we could find a method of measuring such activities as fame campaigns or complex relationships then we would be rich. It is an interesting debate though I am guessing I will start to side track :biggrin:.
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