StudioTracker
Well-Known Member
You want to see your business grow and your bottom line increase but you just dont know what else you can do to drive more customers through the door and sell more to your existing customers. Thinking about different ways you can sell your products and services may be the answer.
Think of the unique approaches to selling for example methods adopted by companies such as Avon and Ann Summers. Treating or selling products to clients directly in the comfort of their own home means that they are not rushing to get back to their car before their money runs out or worrying about what the kids are up to whilst theyre out. Furthermore, Mintel surveyed UK salon users and found that lack of time was one of the most frequently cited reasons for not indulging in treatments more frequently. Offering to make home visits may help you overcome this barrier to custom.
Undertaking pamper parties where clients can relax with their friends creates a good environment where clients can try products and get in the buying spirit. Similarly, this is provides a great opportunity for acquiring new customers by showcasing what you can do. Put this into practice by offering this service to your regulars, ask them to invite their friends and offer multiple-treatment discounts.
Group products in hampers and wrap them in colourful film with ribbons. This will make them look more appealing for purchasing as gifts. You could also offer to deliver them to the receiver for special occasions such as birthdays, Mothers day and Valentines day as this will add to the perceived value of the hamper, making them easier to sell.
Gift vouchers are another great way of attracting new business. If one of your regulars says my mum works too hard, she never makes enough time for herself why not suggest that she buys her a gift voucher to pamper herself with. Similarly, if another one of your clients complains that her man has been looking a bit scruffy make the same suggestion. Lateral thinking is all about how you use the information your clients provide you with, to extend your services, or provide them in different ways, to turnover more revenue.
The elderly represent a potentially lucrative market and many businesses fail to market to them. As access could be a potential barrier to custom for this age group why not go to them? Approach nursing homes and offer to spend the day there giving treatments.
Similarly a successful business woman will usually look groomed, smart and preened, yet these women are likely to struggle to find the time to maintain their appearance. Arranging to visit offices to pamper these busy ladies may be a saving grace for those who struggle to find time for themselves, in addition to managing work and family commitments.
Try thinking outside the box and see your profits increase today.
Think of the unique approaches to selling for example methods adopted by companies such as Avon and Ann Summers. Treating or selling products to clients directly in the comfort of their own home means that they are not rushing to get back to their car before their money runs out or worrying about what the kids are up to whilst theyre out. Furthermore, Mintel surveyed UK salon users and found that lack of time was one of the most frequently cited reasons for not indulging in treatments more frequently. Offering to make home visits may help you overcome this barrier to custom.
Undertaking pamper parties where clients can relax with their friends creates a good environment where clients can try products and get in the buying spirit. Similarly, this is provides a great opportunity for acquiring new customers by showcasing what you can do. Put this into practice by offering this service to your regulars, ask them to invite their friends and offer multiple-treatment discounts.
Group products in hampers and wrap them in colourful film with ribbons. This will make them look more appealing for purchasing as gifts. You could also offer to deliver them to the receiver for special occasions such as birthdays, Mothers day and Valentines day as this will add to the perceived value of the hamper, making them easier to sell.
Gift vouchers are another great way of attracting new business. If one of your regulars says my mum works too hard, she never makes enough time for herself why not suggest that she buys her a gift voucher to pamper herself with. Similarly, if another one of your clients complains that her man has been looking a bit scruffy make the same suggestion. Lateral thinking is all about how you use the information your clients provide you with, to extend your services, or provide them in different ways, to turnover more revenue.
The elderly represent a potentially lucrative market and many businesses fail to market to them. As access could be a potential barrier to custom for this age group why not go to them? Approach nursing homes and offer to spend the day there giving treatments.
Similarly a successful business woman will usually look groomed, smart and preened, yet these women are likely to struggle to find the time to maintain their appearance. Arranging to visit offices to pamper these busy ladies may be a saving grace for those who struggle to find time for themselves, in addition to managing work and family commitments.
Try thinking outside the box and see your profits increase today.
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