Was January a slow month?

[purplepixi]

Just out of interest I was wondering how many other people fond that January was very slow. I handed out 400 new leaflets in the first week and for the whole month I only had 2 phone calls. OK, those 2 were great, but neither of them wanted nails doing (as I also offer other things) they were both massage clients, although they have rebooked. I'm planning on dropping another 200 today, and if things don't pick up I'm looking at going a bit further afield, as I'm mobile I don't really want to, but it's looking like I have no choice.

So just for peace of mind - has any one else had January as a problem month?

 

[nailfairy]

First week after xmas was slow, infact i posted a thread about it, new year slump. However since about the middle I have been really busy from people who have seen my clients nails over xmas a booked up! prob about 10 new clients in last 2 weeks, working evenings as well now which is something i dont usually like to do but hell.. whos complaining!

Sorry to hear youve been slow it is gutting when this happens i know coz ive been there! Word of mouth is definatley the best form of advertising, so get out there with some flashy nails and show off what you can do!!

 

[Bud]

Hiya! Yep jan was pretty quiet for me to, but I also found that it started to pull round towards the end...

To perk up business a bit i started a 15% off promo on about the 14th - I advertised in the window (MASSIVE display) and also got the postie to drop off a load of price lists in the local area, which I had written on in gold 15% off till 31st jan.

next year I will be better prepared and do this from the 1st of jan - kind of like a jan sale - I think it brought a few new customers, but also prompted a few regulars into squeezing two rebalances into a month (where they might normally be tempted to leave longer when they're skint!), I also did really well on retail this month - Partly cos I was a bit more forward in selling, but I was also able to say - "you may as well buy all this now, while there's 15% off" a guilt-free sales tactic, if you struggle to up-sell from appts.

I'm now trying to plan for future months - so I don't experience the same DROP in business... fingers crossed...!

 

[Fab Freak]

I would imagine this is quite unual - well it did surprise me anyway :!:

I got two new clients in the month of Jan, which i didn't expect in a million years but that was it other than 4 enquiries...