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Search Engine Optimisation, Google takes into account a lot of factors during the ranking, for example key words, contact info etc. There are people, who are professionals with SEO, and they can make your website very attractive for Google :)

You have already good advice on your hands! But I would add to them Instagram page, this is great way to share your work and skills, and to reach/communicate directly with your audience. Advertisement is Instagram and FB is good and cheap. Have a good website, with nice pictures and online...

If you've noticed bad changes, then it's time to change your business model! I agree with comments above, that you should start doing appointment booking, besides you're now going to have a website, get some good online booking system. Clients change, and their habits change, so we need to...

I can give you plenty of examples of horrible data breaches in EU companies. Nobody can assure that there will be no breaches ever, and it doesn't matter if it's non-EU or EU company. I'm just saying, that business owners should consider all of their options, when choosing software, talk to...

The only companies, that are ignoring GDPR are the once that don't have anything to do with Europe and don't have European clients. All the others have to be compliant.

The data can't be taken out of EU jurisdiction, there are totally different principles! If a company has clients in the EU, it has to be GDPR compliant, that's the law. Before saying anything about not-EU companies, and judging GDPR compliance, it's better to first read about it and how it works.

Because there is no risk :) no normal company will mess with private data, they understand very well that there could be serious consequences! Every business owner should explore all options, and pick software that would be perfect in his/her particular case. Ditching good software with good...

All decent companies took care of their GDPR compliance, there is no need to be afraid of that and not to use good software ;) in any case you can always check and ask the support.

It depends on who you are target audience, and how they usually communicate. You could try cold emails, but it really depends if the people you are reaching are even reading their emails. In general, Instagram is great for you! Cooperate with some influencers in you field or city, so they...

Google Advertisement is pretty expensive lately, especially very popular searches. You pay per every click, but it doesn't necessary brings you a new customer. Better way is SEO. You need a good website, preferably with a blog and relevant content. There are a lot nuances, but you the basics...

I hate those services, they make businesses compete not by the quality of their services or the customer experience they provide, but compete only by the price. The best way to build your own brand, your own audience.

Good job! ;) was glad to help!

Try CONNECT https://cnnct.io it's easy and free. Use it for online booking, automated reminders, keeping track of my appointments and customers. Especially I like their reports, I used to count all of that manually

You can give them the 10% from product sales; To this set monthly goals, and those who meet them get special reward. But I think you should first teach them how to sell, and only them use the financial encouragement. If you use enough jokes during your lessons, you won't scare them ;)

There is a great free photo stock called unsplash, I usually look for quality pictures there ;) For the paid ones it's usually shutterstock

You need to have your clients consent on collecting, saving their information, give them an option to ask you to delete their info, and you need their permition to post pictures with them

You can either find a new tech person that can help you, but that really depends on your budget, or there are a lot of free or relatively cheap website builders to build your own modern website, for example Quards. Most of them don't even require much of tech skills from you.

It all works actually! You just need to know what channels your potential clients prefer. I always recommend to pay more attention to Instagram, it is a very powerful tool to reach directly your customers. Also you can cooperate with Instagram influencers, and get more attention to your place.

First of all, take good care of your marketing. Website is a must, make it neat and pretty, show pictures of your work, add a blog that would attract customers and would work good for the SEO of your website. Online booking would be a good addition to your website, let your customers book easily...

Highly recommend CONNECT salon software. They are free and easy to use, check out their website https://cnnct.io