The Ed.
Well-Known Member
you can't move for eyebrows at the moment. If Cara Delevigne isn't staring at your from underneath her full and fabulously famous brows then you're tripping over quick-stop brow bars in city and town centres across the country. According to WWD, the NPD Group estimates that US sales in the prestige brow market have almost doubled since 2011. Sales are up 35 percent at $143 million while the total prestige beauty market only increased by 6 percent.
Needless to say, this means that beauty brands are falling over themselves to offer fancy, new, effective brow products and services. Benefit Cosmetics's Gimme Brow is rapidly becoming a cult product, and the company is launching a beauty bar in NYC called Brows-a-Go-Go. RevitaLash launched a $32 brow gel that's meant to condition and prevent breakage. L'Oreal will also be introducing a brow gel called Brow Stylist Plumper.
Speaking to WWD, NPD vice president and global beauty industry analyst Karen Grant said, "Because of the economy, Europe has been struggling in beautymakeup, skin care, everything. But brows have been growing. This is a global phenomenon."
Until then geek on!
The Ed.
Needless to say, this means that beauty brands are falling over themselves to offer fancy, new, effective brow products and services. Benefit Cosmetics's Gimme Brow is rapidly becoming a cult product, and the company is launching a beauty bar in NYC called Brows-a-Go-Go. RevitaLash launched a $32 brow gel that's meant to condition and prevent breakage. L'Oreal will also be introducing a brow gel called Brow Stylist Plumper.
Speaking to WWD, NPD vice president and global beauty industry analyst Karen Grant said, "Because of the economy, Europe has been struggling in beautymakeup, skin care, everything. But brows have been growing. This is a global phenomenon."
Until then geek on!
The Ed.
