The Ed.
Well-Known Member
There seems to be a lot on the 'To Do' list for skincare brand Elemis as they enter into what looks to be a very busy new year. 2015 will see the brand refurbish their Mayfair day spa and launch stand-alone retail stores and new academies.
With the brand's 25th anniversary coming up next year, managing director Séan Harrington has revealed that the Day Spa will close in January for a full refit with the intention of reopening in the summer of 2015. The new look will see the brand install a dedicated retail space downstairs which, Harrington hopes, will increase retails sales by up to 50%.
Possible locations for the stand-alone retail stores are Westfield, Canary Wharf and Sloane Square in London but it looks as if the first one will be in Hong Kong as a space has already been established. The stores will include treatment rooms, men's grooming space and retail counters.
"I can see us having 12, and the proposition planners have given me 24 possibilities," said Harrington.
Until then geek on!
The Ed.
With the brand's 25th anniversary coming up next year, managing director Séan Harrington has revealed that the Day Spa will close in January for a full refit with the intention of reopening in the summer of 2015. The new look will see the brand install a dedicated retail space downstairs which, Harrington hopes, will increase retails sales by up to 50%.
Possible locations for the stand-alone retail stores are Westfield, Canary Wharf and Sloane Square in London but it looks as if the first one will be in Hong Kong as a space has already been established. The stores will include treatment rooms, men's grooming space and retail counters.
"I can see us having 12, and the proposition planners have given me 24 possibilities," said Harrington.
Until then geek on!
The Ed.
