Business | OPI & Glossybox Collaborate

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The Ed.

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OPI have launched a new pink shade that honours Glossybox's signature box colour. The new shade - Pink Outside the Glossybox - which launches next month, will be exclusively available to Glossybox subscribers.

"In being part of the Glossybox experience, OPI is able to reach a new audience of beauty lovers looking to receive the latest in both color and technology," said Suzi Weiss-Fischmann, OPI cofounder and brand ambassador. "With Glossybox, OPI has the opportunity to market products in a new way that allows users to see, touch and, most importantly, test lacquer and color firsthand."

As far as Glossybox are concerned, OPI delivered perfectly. As Elian Pres-Gurwits, president and managing director of Glossybox, said, "OPI really nailed the color of our box."

Until then...geek on!

The Ed.
 

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