I use mail chimp. Totally worth it b/c it's based on your subscriber base versus how many emails you send out.
When I have them fill out their consent form I ask it as part of that and then they have the option to opt in.
Would you like to receive emails about new services, discounts and other perks? If I see them hesitate I say that's how you get your birthday discount. Which is true.
Yep we also use it at Prettly.com, it is great! If you have a Facebook page you can also get an app that allows your Facebook subscribers to sign up. That might help with getting clients to sign up...
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