StudioTracker
Well-Known Member
Men represent a key target market for health and beauty salons. In this modern economy it is increasingly becoming more acceptable for men to undergo treatments in pursuit of a better self-image. This new trend for male grooming has been led by a celebrity culture with faces such as David Beckham amongst others promoting a polished look to the masses.
Fathers Day represents an ideal opportunity to tap into this new market and convert gift sales into reoccurring bookings! Target your female clients by promoting your male grooming treatments as the perfect fathers day gift for special dads to try something new and to look and feel their best!
Some promotional Ideas
Gift vouchers - are always a popular present as this will enable the recipient to spoil themselves and choose a treatment of their choice.
Offer Packages create the ideal fathers day packages with different price points, combine treatments such as haircuts, wet shaves and waxes as a way for fathers to look good and massages, manicures and facials to feel good.
Goody Bags- Display product gift sets throughout your salon as the ideal way for fathers to have a bit of me time in the comfort of their own home and as a way to inspiring them to try new products and regimes.
Hold a giveaway - Make gift vouchers, goody bags and treatment packages even more appealing as a fathers day gift by offering a free express treatment with every fathers day gift purchase. This will not only boost your fathers day promotion sales but the recipient of the free treatment may be converted into a regular customer.
Remember Maintenance- Many male treatments such as haircuts, wet shaves, waxing and facials require regular maintenance, ensure the importance of this is portrayed during their treatments and offer an incentive (e.g. 20% discount) to rebook their first maintenance appointment.
Promote your Fathers Day offerings today and dont miss out on this opportunity to expand your target market.
Fathers Day represents an ideal opportunity to tap into this new market and convert gift sales into reoccurring bookings! Target your female clients by promoting your male grooming treatments as the perfect fathers day gift for special dads to try something new and to look and feel their best!
Some promotional Ideas
Gift vouchers - are always a popular present as this will enable the recipient to spoil themselves and choose a treatment of their choice.
Offer Packages create the ideal fathers day packages with different price points, combine treatments such as haircuts, wet shaves and waxes as a way for fathers to look good and massages, manicures and facials to feel good.
Goody Bags- Display product gift sets throughout your salon as the ideal way for fathers to have a bit of me time in the comfort of their own home and as a way to inspiring them to try new products and regimes.
Hold a giveaway - Make gift vouchers, goody bags and treatment packages even more appealing as a fathers day gift by offering a free express treatment with every fathers day gift purchase. This will not only boost your fathers day promotion sales but the recipient of the free treatment may be converted into a regular customer.
Remember Maintenance- Many male treatments such as haircuts, wet shaves, waxing and facials require regular maintenance, ensure the importance of this is portrayed during their treatments and offer an incentive (e.g. 20% discount) to rebook their first maintenance appointment.
Promote your Fathers Day offerings today and dont miss out on this opportunity to expand your target market.
