The Ed.
Well-Known Member
There are two things that people blessed with curly hair want. The first is, of course, gorgeous bouncing curls. The second is to be free from frizz. The whole point of Avedas Be Curly franchise is to deliver on both counts, and in an effort to make it easier and more effective than ever before theyve added two new products to the range: Be Curly Curl Controller and Be Curly Curl Enhancing Hairspray. But, not only have they offered a helping hand to curl conscious customers, there are also working direct with an indigenous womens co-op in Brazil to ensure that the key ingredients are ethically sourced.
More and more, companies are being forced to consider how ethical their products are. Clients and consumers are becoming pretty picky about what theyll turn a blind eye to and what theyll avoid at all costs. Its not just about whether products are tested on animals anymore, its about whether ingredients are renewable, whos farming them, whos selling them and, most importantly, whos getting rich off it (unfortunately, not always the same people!)
Avedas new Be Curly Curl Controller contains organic Babassu Oil. This key ingredient works to smooth and elongate curls, fight frizz and condition hair leaving soft, touchable curls with natural movement in its wake. Its also certified-organic and sustainably sourced from an indigenous womens co-op in Brazil. Whats more, Aveda purchase the oil directly from the womens collective to ensure fair compensation to the supplier and environmental preservation.
Pat Peterson, Executive Director of Aveda Research & Development says, "Another benefit of using plant-derived ingredients is their minimal impact on the Earth. Modern agriculture is the number one cause of water pollution globally; the purchase of organic products supports environmentally-conscious farmingand it makes good scientific and business sense to think about sustainability. By supporting organic farming, companies and consumers create demand for high quality products and ingredients that support environmentally responsible local farms."
Real beauty must always be responsible and perhaps we should be asking more of beauty manufacturers?
Until then geek on!
The Ed.
More and more, companies are being forced to consider how ethical their products are. Clients and consumers are becoming pretty picky about what theyll turn a blind eye to and what theyll avoid at all costs. Its not just about whether products are tested on animals anymore, its about whether ingredients are renewable, whos farming them, whos selling them and, most importantly, whos getting rich off it (unfortunately, not always the same people!)
Avedas new Be Curly Curl Controller contains organic Babassu Oil. This key ingredient works to smooth and elongate curls, fight frizz and condition hair leaving soft, touchable curls with natural movement in its wake. Its also certified-organic and sustainably sourced from an indigenous womens co-op in Brazil. Whats more, Aveda purchase the oil directly from the womens collective to ensure fair compensation to the supplier and environmental preservation.
Pat Peterson, Executive Director of Aveda Research & Development says, "Another benefit of using plant-derived ingredients is their minimal impact on the Earth. Modern agriculture is the number one cause of water pollution globally; the purchase of organic products supports environmentally-conscious farmingand it makes good scientific and business sense to think about sustainability. By supporting organic farming, companies and consumers create demand for high quality products and ingredients that support environmentally responsible local farms."
Real beauty must always be responsible and perhaps we should be asking more of beauty manufacturers?
Until then geek on!
The Ed.
