The Ed.
Well-Known Member
Just as the festive season finally fades away, the fashion season sashays in with all its fabulousness following behind it. Fudge have now got a key part to play having just announced a long term partnership as Official Hair Partner for London Collections: Men 2013. The A/W13 showcase is the second season of the UKs dedicated mens fashion event and takes place between 7-9th January.
The event showcases a host of British and international design talent including an array of high profile menswear designers such as Alexander McQueen, Tom Ford, Hardy Amies, Meadham Kirchoff, J.W. Anderson, Richard Nicoll, Jonathan Saunders, Belstaff and Topman Design.
As Official Hair Partner, Fudge will play host to The Fudge Fix, a dedicated salon and lounge located at The Hospital Club which will act as the main venue for the three-day event. Fudge will also sponsor and style a number of the shows. A team of Fudge stylists will also be on hand at The Fudge Fix providing cutting and styling services to celebrity and fashion VIPs, press, buyers and London Collections: Men committee members.
British Fashion Council, Caroline Rush is excited about the collaboration. Grooming is an important aspect of the menswear showcase and it is great to have such an innovative brands as Fudge on board for the three day event. And, of course, John Vial, Fudge Creative Director agrees, This is the perfect partnership for Fudge. Fudge has a loyal band of male fans and we believe our involvement in London Collections: Men and the designers is the perfect opportunity to excite this audience and reach out to new male customers.
At the heart of the Fudge brand is a desire to encourage and support creativity. Involvement in London Collections is a great opportunity for the brand to offer young Fudge stylists an opportunity to get involved in fashion and session styling.
Until then geek on!
The Ed.
The event showcases a host of British and international design talent including an array of high profile menswear designers such as Alexander McQueen, Tom Ford, Hardy Amies, Meadham Kirchoff, J.W. Anderson, Richard Nicoll, Jonathan Saunders, Belstaff and Topman Design.
As Official Hair Partner, Fudge will play host to The Fudge Fix, a dedicated salon and lounge located at The Hospital Club which will act as the main venue for the three-day event. Fudge will also sponsor and style a number of the shows. A team of Fudge stylists will also be on hand at The Fudge Fix providing cutting and styling services to celebrity and fashion VIPs, press, buyers and London Collections: Men committee members.
British Fashion Council, Caroline Rush is excited about the collaboration. Grooming is an important aspect of the menswear showcase and it is great to have such an innovative brands as Fudge on board for the three day event. And, of course, John Vial, Fudge Creative Director agrees, This is the perfect partnership for Fudge. Fudge has a loyal band of male fans and we believe our involvement in London Collections: Men and the designers is the perfect opportunity to excite this audience and reach out to new male customers.
At the heart of the Fudge brand is a desire to encourage and support creativity. Involvement in London Collections is a great opportunity for the brand to offer young Fudge stylists an opportunity to get involved in fashion and session styling.
Until then geek on!
The Ed.
