I've been going five years and use my spare room at home, I do predominantly massage and it's mainly through recommendations, I used to offer a loyalty scheme but my prices are good and after a few clients told me I don't need to offer it, I stopped and keep getting busier. Pregnancy and hot stones are my biggest sellers, there's also an eyebrow lady who works from home in Rugby and she does really well, she does lvl too so I just stick to what I know. Good luck xx