Marketing your winter warmer treatments

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StudioTracker

Well-Known Member
Joined
Mar 11, 2009
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With the seasons changing and winter drawing upon us many salon owners are switching focus to market their perfect winter treatments and products.

Promote your winter salon menu and encourage your clients to indulge themselves with you’re:

*Facial treatments for the perfect winter skin
*Hot stone massages to warm up in the plummeting temperatures
*New autumnal nail colour offerings
*Hair rescue remedies for locks exposed to the winter elements
*Tanning treatments to maintain their healthy summer glow throughout the winter months

October brings in perfect promotional opportunities for salon owners:

Breast cancer awareness month. Create awareness and support this charity whilst encouraging clients to visit your salon to sample your perfect pink treatments and products with a percentage of profits supporting the charity, here is also an opportunity to hold a tickled pink open evening with a percentage of profits being donated to the charity. This will increase awareness, attract new clients existing and new into your salon whilst supporting the breast cancer charity.


Halloween is the time to promote your mysteriously dark products and treatments in preparation for all hallows eve. There is also an opportunity here to expand on your salon treatments and offer Halloween makeover party packages.

Having a salon software system that has an integrated marketing feature will make marketing your winter warmer treatments as easy as a click of a mouse and will enable you to track the success of your campaigns with advanced reports.
 

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