StudioTracker
Well-Known Member
Dont leave it until January to make plans to improve your business in 2012. Starting now will give your salon the best possible start for the New Year ahead.
Organise your client data base
Computerising your salon will allow you to record, track and communicate with clients in one easy-to-use integrated system. Storing all client details in one place, such as hair type, colouring history, and even how your client takes their tea, allows you to personalise your service. Knowing client information allows you to tailor your service to the individual client, ensuring they receive the ultimate experience. Similarly, storing clients purchase history means that you can target them more effectively with marketing material, cross-sell easily and offer a more premium service. Every client is valuable and important, even if they only visit twice a year, this can be shown through remembering them which is made easy with the use of a salon softwares detailed record system.
Market your business regularly and effectively
Using text message marketing enables the salon owner to create personalised promotional campaigns, send vouchers, announce discounts or promote sales and events at the click of a mouse, keeping the customer up to date and in touch with the salon. It is the only form of marketing that reaches your customers instantly and directly, and at anywhere anytime, at work, home or on the go. Text messaging can not only be used to promote your business, but they are a useful medium to reduce the number of no shows in salons. Computerising your salon will allow you to market your business at the click of a button as most software systems contains a number of tried and tested SMS marketing campaigns.
Use your time effectively
Computerising your salon will work out all your sums and figures instead of having to work them out manually, letting you access information at the click of a button to remain up-to-date and stay focused on the business. Think about how much money you could make if you used those periods to spend extra time with clients.
Organise your client data base
Computerising your salon will allow you to record, track and communicate with clients in one easy-to-use integrated system. Storing all client details in one place, such as hair type, colouring history, and even how your client takes their tea, allows you to personalise your service. Knowing client information allows you to tailor your service to the individual client, ensuring they receive the ultimate experience. Similarly, storing clients purchase history means that you can target them more effectively with marketing material, cross-sell easily and offer a more premium service. Every client is valuable and important, even if they only visit twice a year, this can be shown through remembering them which is made easy with the use of a salon softwares detailed record system.
Market your business regularly and effectively
Using text message marketing enables the salon owner to create personalised promotional campaigns, send vouchers, announce discounts or promote sales and events at the click of a mouse, keeping the customer up to date and in touch with the salon. It is the only form of marketing that reaches your customers instantly and directly, and at anywhere anytime, at work, home or on the go. Text messaging can not only be used to promote your business, but they are a useful medium to reduce the number of no shows in salons. Computerising your salon will allow you to market your business at the click of a button as most software systems contains a number of tried and tested SMS marketing campaigns.
Use your time effectively
Computerising your salon will work out all your sums and figures instead of having to work them out manually, letting you access information at the click of a button to remain up-to-date and stay focused on the business. Think about how much money you could make if you used those periods to spend extra time with clients.
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