You can certainly express your opinion of a product/brand but personally I would avoid absolute statements as I doubt you can truthfully claim to have tried every wax available and even if you had it would still be an opinion. I prefer market leading respected one of the most wax I have found to be and so on.
Having said that, I doubt youre gonna be getting sued by anyone unless youre in America maybe!
We say something along the lines of "we provide what we believe to be the best products available on the market today".
That is general, not just waxing.
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