StudioTracker
Well-Known Member
Selling retail products as well as your service can be very beneficial to your salon. This includes selling hair, skin and other beauty products, retailing these items can be a good business opportunity and can bring a number of benefits to your salon. It helps the team communicate a position of expertise in haircare or beauty which reflects well to the customer, it can also improve loyalty as the advice also shows a stylists or beauticians concern for the clients welfare beyond that appointment. It allows clients to recreate their look at home which will improve the results and encourage repeat visits, and it is obviously useful for salon income and profitability.
Looking at the statistics of retailing beauty products in a recent survey of over 30,000 consumers market researchers Mintel found that: -.
· Of those who purchased their hair products from a salon, more than two thirds purchase either shampoo, conditioner, or styling products, indicating that those who purchase at a salon buy more than one product.
· Those purchasing skincare products at a salon also purchase more than one itembasics such as moisturizers and cleansers top the list.
· Over half of respondents who purchase products from a salon do so on the recommendation of a stylist, while nearly half perceive salon products as being of higher quality.
· Contrary to popular belief, recommendation of friends and to splurge are the least important reasons for purchasing salon products with only one in five indicating that either of these influenced their purchase.
On the basis of these findings, industry experts recommend you implement the following: -
In order to grow sales of skincare spas/salons need to get more consumers in for skincare services due to the high reliance on professional recommendation driving product purchases. Promotional activity to increase awareness of affordability of facials could lead additional consumers to try such services leading to future sales of skincare products. In addition, it is suggested loyalty programs could increase returning clients and the use of promotions such as buy one item; get 10% off second item or packaging as kits in smaller sizes could increase first time purchases.
As a result, these findings indicate that there is huge selling potential in both skincare and haircare, and it can be very valuable to your business to retail these products in your salon, furthermore you should always try up-sell and introduce complimentary products to maximise retail opportunities. A stylist or beautician recommendation is crucial to this which highlights the importance of introducing clients to new products when carrying out your service.
Looking at the statistics of retailing beauty products in a recent survey of over 30,000 consumers market researchers Mintel found that: -.
· Of those who purchased their hair products from a salon, more than two thirds purchase either shampoo, conditioner, or styling products, indicating that those who purchase at a salon buy more than one product.
· Those purchasing skincare products at a salon also purchase more than one itembasics such as moisturizers and cleansers top the list.
· Over half of respondents who purchase products from a salon do so on the recommendation of a stylist, while nearly half perceive salon products as being of higher quality.
· Contrary to popular belief, recommendation of friends and to splurge are the least important reasons for purchasing salon products with only one in five indicating that either of these influenced their purchase.
On the basis of these findings, industry experts recommend you implement the following: -
In order to grow sales of skincare spas/salons need to get more consumers in for skincare services due to the high reliance on professional recommendation driving product purchases. Promotional activity to increase awareness of affordability of facials could lead additional consumers to try such services leading to future sales of skincare products. In addition, it is suggested loyalty programs could increase returning clients and the use of promotions such as buy one item; get 10% off second item or packaging as kits in smaller sizes could increase first time purchases.
As a result, these findings indicate that there is huge selling potential in both skincare and haircare, and it can be very valuable to your business to retail these products in your salon, furthermore you should always try up-sell and introduce complimentary products to maximise retail opportunities. A stylist or beautician recommendation is crucial to this which highlights the importance of introducing clients to new products when carrying out your service.
