Three tips to salon owners for improving sales


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Salon Tracker

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Sep 6, 2013
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It’s July, the month of graduation for many, and the dates are fast approaching. What better an opportunity for salons to capitalise on and bag themselves a few extra sales? Here were giving a few little tips on how beauty, hair and tanning businesses can make the most of graduation season.

Graduation Pamper Pack

Throughout the middle of July and early August, why not run a special treatment package that incorporates all of the standard treatments that typical graduating clients would come for. This goes for all salon types; hair, tanning and beauty. Tanning salons could offer a selection of free retail products with every 60 minute course purchased, for example something to pro-long a tan or replenish skin. Hair salons may do a discounted deal on a cut and colour, maybe the client gets a blow-dry style of their choice for free with every colour treatment? Beauty salons could link up a manicure with an eye brow wax and spray tan and maybe do the three as a multi-pack buy for a certain amount? Just a few ideas for you to think about.

Student Discount
This is the big one to capitalise on round graduation time, as obviously for those graduating, the time on their student card is limited and edging closer to expiry. Many salons will promote student discount round fresher’s period, obviously, as towns and cities are crawling with new students exploring their new salon choices! However, graduation season is just as big of an advantage, so maybe up the student discount percentage for a few weeks, and be sure to promote it across your salon on decals, window graphics and on your social media accounts. You should see an increase in foot fall in no time!

Bring a Fellow Graduation Buddy
Clients always love their pamper days with friends so why not make it a bit of fun for the soon to be graduates? Offer your current clients the chance to bring another graduating friend? If you are a user of salon software, create an SMS campaign that filters out to all of your existing clients, ensuring that you get a quick response from any that are due to graduate. The offer could include a selection of treatments for the pair at a third of the usual selling price, or a free mini treatment with every appointment? The advantage of this for your salon is that it essentially could improve your customer database, should the ‘friends’ be impressed with your treatments, they may re-visit and become a loyal customer!

Hope these help to improve salon awareness and increase your profits over the coming weeks!

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