Want to smell like Bruce Willis?

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The Hat

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If American reports are to be believed, action hero Bruce Willis is joining a long line of celebrity faces to launch his own signature scent.

The star, notable for his role in Die Hard, has apparently teamed up with German company LR Health and Beauty Systems, which is behind branded fragrances for celebrities such as signer Leona Lewis and model Heidi Klum, to release a men’s scent expected to be available from 1 July 2010.
 

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