As everyone else has said, business will come, it has to start somewhere. You will soon start getting your regulars. How about a recommend a friend discount? That normally works a treat when you are looking for new clients. Don't be too disheartened, it's still early days for you. You now need to work on getting your name out there as much as possible so posters, leaflet drops, business cards & price lists is strategic places. Do your local hairdressers/beauty salon, etc do nails? If not, will they put up a poster for you or let you leave some price lists on their counter? The local post office/newsagent probably has a notice board where you can advertise. And as was already mentioned, it is summer fair time for schools, etc. I'm sure they'd love to have you doing nail art or something if you are helping to raise money for them. Don't worry about making much money straight away, just get known, hand out business cards at every opportunity. Wear something on your own nails to get them noticed & you'll be surprised how many people will ask where you get them done. If you are making posters/leaflets, it's an ideal time to push things as 'holiday treats' or 'holiday specials'. Toes are in at the moment, perhaps a special offer on pedicures if they have enhancements or something, to try to get them to book multiple treatments! Maybe give them a discount on their first backfill to get them to come back?
