Hi Dee
It is much more cost effective than the Yellow Pages, I have tried and I know it doesnt work and they charge too much.
The Beauty Group, run three types of promotions mini experiences, 50% off and 2 for 1's. Anyone who then enters in your area, they forward on their details to you so you can book them in when its convinient for you.
The great thing that I am doing is that I am saving more than it costs by taking them up on their supplier discounts. I have just got a water cooler for £2 a month!
The best thing to do when you have time is to call them and they will explain it properly as I have only just started but already they have sent me 15 clients!
I hope this is helpful, I really recommend it, as a salon owner I have tried so many things and so far this is working.
Their number is 0870 794 2077 ext 202.
Debs xx