The Ed.
Well-Known Member
Now that any cream you buy is all about busting through the ageing barriers and fighting wrinkles and lines, skincare companies have had to come up with a new USP. Recently, products have been promoted as having anti-pollution properties and this is a trend that seems to be on the rise.
According to the Financial Times, "when it comes to environmental damage, pollutions effects on the skin could be almost as ageing as that of the suns UV rays." This is particularly terrible news for Brits who brave some of the worst pollution levels in Europe but also for 80% of the world who, according to NASA, "breathe polluted air that exceeds the World Health Organisations recommended levels."
Marie McKeever, head of treatment development at Clarins, explains why pollution is such a big deal when it comes to skin. "Urban pollution is caused by car emissions, air conditioning and smoke, all of which can weaken the skin."
When it comes to anti-pollution skin products then, it's all about cleansing. Speaking to the Financial Times, Robb Akridge, a member of the American Academy of Dermatology and co-founder of Pacific Bioscience Laboratories, makers of Clarisonic skincare said, "In 2010, a study was done in Germany on older women living in the countryside versus those living near an expressway. The women living near the expressway had 22 per cent more hyper-pigmentation and more severe wrinkles. It was concluded that pollution in the air [had] caused this skin damage."
With this in mind, it's no surprise that Mintel's latest research shows that anti-pollution claims are set to rise in 2015. Between 2011 and 2013, there was a 22% rise in such claims and the experts expect this to increase over the full range of skincare products available.
Mintels global fragrance and colour cosmetics analyst Emmanuelle Moeglin said, "As awareness of the effects of pollution grows, we are seeing the expansion of beauty products that shield from its effects.
With an increasing number of consumers living more urbanised lifestyles, we can, looking forward, expect to see a rising number of beauty and personal care products launched carrying more specific anti-pollution terminology."
Until then...geek on!
The Ed.
According to the Financial Times, "when it comes to environmental damage, pollutions effects on the skin could be almost as ageing as that of the suns UV rays." This is particularly terrible news for Brits who brave some of the worst pollution levels in Europe but also for 80% of the world who, according to NASA, "breathe polluted air that exceeds the World Health Organisations recommended levels."
Marie McKeever, head of treatment development at Clarins, explains why pollution is such a big deal when it comes to skin. "Urban pollution is caused by car emissions, air conditioning and smoke, all of which can weaken the skin."
When it comes to anti-pollution skin products then, it's all about cleansing. Speaking to the Financial Times, Robb Akridge, a member of the American Academy of Dermatology and co-founder of Pacific Bioscience Laboratories, makers of Clarisonic skincare said, "In 2010, a study was done in Germany on older women living in the countryside versus those living near an expressway. The women living near the expressway had 22 per cent more hyper-pigmentation and more severe wrinkles. It was concluded that pollution in the air [had] caused this skin damage."
With this in mind, it's no surprise that Mintel's latest research shows that anti-pollution claims are set to rise in 2015. Between 2011 and 2013, there was a 22% rise in such claims and the experts expect this to increase over the full range of skincare products available.
Mintels global fragrance and colour cosmetics analyst Emmanuelle Moeglin said, "As awareness of the effects of pollution grows, we are seeing the expansion of beauty products that shield from its effects.
With an increasing number of consumers living more urbanised lifestyles, we can, looking forward, expect to see a rising number of beauty and personal care products launched carrying more specific anti-pollution terminology."
Until then...geek on!
The Ed.
