Business | Wow Brows Launch New Powder Product

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The Ed.

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The press release for Wow! Brow's new product starts, "Celebrities from the Only Way Is Essex, Desperate Scousewives and even Kate Middleton have been seen sporting a thicker more defined eyebrow." I'm not sure how Kate Middleton would feel about her company in the eyebrow trend, but that aside, there's no doubt that the trend is catching on...whoever it is you're trying to emulate.

The new 'Wow! Brows Kit' - consisting of a powder and a brush - allows everyone the opportunity to achieve the look. It comes in a range of colour from soft blond to black and claims to allow you and your clients to maintain their celebrity look in between treatments and without the price tag. Wow! Brows claim that using powder offers a softer, more natural look compared to tinting, tattooing and pencilling. It's easy to apply, easy to create sharp edges, water resistant, smudge proof and lasts up to 24 hours.

"Your eyebrows can take ten years off you. This is why, in our salon, where we specialise in eyebrows we have seen the Wow! Brow Powder flying off the shelves and we have actually sold out of our first batch," says Julia Vickers the manager of Beauty Box and the lady responsible for bringing Wow! Brows to the UK.

We all know how important it is to have strong retail products in your salon, and if you already offer eyebrow treatments, perhaps this is a perfect summer seller?

Until then...geek on!

The Ed.
 

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